2025
Visual Identity
Hospitality
Context
Arbórea Residence is a refined residential concept where architecture, nature, and well-being come together to create a calm, elevated urban lifestyle.
Arbórea was conceived as more than a residential development — it was envisioned as a daily experience of balance and calm within the city. Rooted in its name, derived from the Latin arbor meaning “tree,” the brand philosophy centers on nature, organic beauty, and mindful living. The project speaks to a design-conscious audience seeking a sense of retreat in an urban context.
Result
A refined brand identity was developed to express Arbórea’s philosophy through soft minimalism, organic elegance, and thoughtful detailing. The visual system conveys calm and elevated simplicity using neutral palettes, natural textures, and restrained typography. Packaging and brand assets were designed as part of a cohesive premium system, positioning Arbórea not merely as real estate, but as a carefully crafted residential experience focused on well-being and balance.
Anastasia Matveeva
Designer
