2025
Visual Identity
Social Media Design
Packaging Design
Hospitality
Context
Summer Theatre (Letnii), a landmark event venue in Sochi, Russia, designed to host cultural, entertainment, and large-scale public events throughout the year.
Summer Theatre is a unique cultural space that combines historical heritage with modern functionality. The project required a visual concept that could reflect the theatre’s architectural elegance, versatility, and elevated status, while remaining flexible enough to work across a wide range of event formats — from classical performances to contemporary shows. The project started with an existing standalone logo that lacked a unified visual environment. The brand needed a clear system that could work consistently across printed materials, social media, and various communication formats, while preserving its character and recognizability.
Result
A holistic design system was built around the logo, forming the foundation of the theatre’s visual language. The identity is based on minimalism and intelligent restraint, combining an olive color palette inspired by southern foliage with refined architectural graphics referencing the classical silhouette of the building. A clear grid, structured compositions, and precise graphic elements ensure consistency across all touchpoints. The system was extended into printed materials, social media design, uniform and decor, creating a timeless and adaptable identity.
Taya Ignatova
Designer
