2025
Visual Identity
Hospitality
Context
La Casa di Nettuno — a boutique hotel located in a historic mansion on the shores of the Tyrrhenian Sea — is privately owned by the Moretti family and continues the tradition of refined European hospitality.
Filled with history, tranquility, and Mediterranean light, the space called for a visual identity that would emphasize its heritage, sense of secluded luxury, and connection with nature.
Result
The visual identity blends classic European refinement with a calm Mediterranean character through a color palette inspired by sea, stone, and sun. A heraldic emblem is built around the letter M, representing the Moretti family, subtly shaped to echo Neptune’s trident as a symbol of the sea and protection. Framed by a traditional shield and laurel branches, the emblem conveys heritage, and timeless elegance. Minimal yet tactile applications reinforce a sense of privacy, and a seamless connection between the hotel, its history, and the surrounding nature.
Ekaterina Arestova
Brand Designer
