Visual Identity
Packaging Design
Jewelry
Context
Lu enchantee is a brand of jewelry and perfume that reminds women of the importance of pampering and loving themselves.
LU ENCHANTEE is a jewelry and perfume brand celebrating women’s beauty, delicacy, and uniqueness. Each piece is designed to emphasize natural radiance and encourage self-care, confidence, and femininity. The task was to develop a visual identity that reflects this emotional core and positions the brand in a refined, elegant segment without resorting to clichéd floral or ornamental visuals. The goal was a system that would work seamlessly across packaging, print, and digital communications while conveying both subtle luxury and heartfelt warmth.
Result
Visual identity is rooted in clarity, balance, and refined aesthetics. The brand language uses thoughtful typography, clean lines, and carefully considered proportions to evoke both sophistication and emotional resonance. The system extends from the logotype and graphic elements to packaging design, print layouts, and supporting brand assets, ensuring a unified face across all touchpoints. The result is a visual world that feels inherently feminine and timeless — one that supports the brand’s narrative of beauty, self-appreciation, and elegant expression.
